My master's dissertation was dedicated to explore fashion brand activism in the MENA region from a Gen-Z perspective. Given my background of being Egyptian and being raised in Lebanon, I have always been intrigued by brand's communication there given the political climate in the region and the restrictions that come along with it. I was given the opportunity to do extensive primary and secondary research to answer my curiosity and contribute to the literature of brand activism. I have included the abstract, chapter 1, and chapter 5, however if you are interested in reading all of it, please feel free to contact me. Grade received: A-